(Adds comment by Chernin Group executive)

May 5 (Reuters) - The Chernin Group, an investment firm known for backing emerging media, commerce and technology companies, announced on Thursday that it will lead a consortium making a $263 million investment in the lifestyle brand Funko Inc.

TCG and its investor consortium are acquiring 12.5 million shares of Funko Class A stock from ACON Investments, and will own a 25% share of the company following completion of the transaction. Other investors include former Disney CEO Robert A. Iger, Rich Paul, chief executive and founder of Klutch Sports Group, and eBay Inc.

As part of the online marketplace's investment, eBay will become a preferred secondary market for Funko, a maker of toys, stuffed animals, apparel, board games and other collectibles including digital nonfungible tokens.

TCG co-founder and partner Jesse Jacobs said collectors are passionate about the company's Funko Pop! figurines. He said he sees an opportunity for the company to capitalize on this popularity in new ways - as happened with another company in which TCG has invested, Exploding Kittens, whose card game will be adapted into an animated series and a mobile game for Netflix Inc.

(Reporting by Dawn Chmielewski in Los Angeles Editing by Matthew Lewis)

Markets have well and truly changed direction from last year’s bullish trends. The downward shift has brought us a major selloff, and declines of 27% and more in the tech-heavy NASDAQ index. For investors, it’s a situation that requires a close watch on the markets, and clear eye for the opportunities that will pop out as conditions change. It’s also a situation in which investors can use expert advice. Jim Cramer, the well-known host of CNBC’s ‘Mad Money’ program, tells investors that when the

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