Steiff, renowned for inventing the teddy bear in 1902, announces a stunning Easter collection for children. Famous for some of the most valuable teddies in the world, Steiff's Easter collection is affordable for the next generation of collectors

Children can now celebrate Easter in style with a celebrated Steiff teddy. Made with the famous Steiff quality, the stunning collection can become the next generation's most valuable teddy heirlooms. With family friendly price points, everyone from tween, teens to grown-ups will love to own a Steiff plush. Steiff Soft Cuddly Friends Lita Lamb and the My First Hoppie Rabbits collections are also adorable Easter gifts for the youngest in the family starting their Steiff collection.

Soft Cuddly Friends Pipsy Chick, £19.90srp, from birth

It is so cute how 14cm tall Pipsy Chick sits there on its orange coloured feet. Its posture is supported by bean bags in its bottom and rump. The funny tuft on its head goes well with its alert eyes and orange coloured beak. Its downy feathers made of yellow plush fabric are beautifully soft. Cute Pipsy Chick from the Soft Cuddly Friends family makes friends everywhere and is a perfect gift for any occasion. Also available in 22cm size for £27.90srp.

Soft Cuddly Friends Hoppie Rabbit, £19.90srp, from birth

Measuring 20 cm tall, Soft Cuddly Friends Hoppie Rabbit is made of plush suitable for baby-soft skin and is a cuddly friend with an affectionate personality. Her soft and cuddly head with embroidered eyes and a heart-shaped nose are just waiting to be discovered by little hands. Hoppie is always full of ideas and loves an adventure. When she plays, her long ears fly through the air and her arms and legs go in all directions – headfirst and upside down. Have fun with Soft Cuddly Friends Hoppie Rabbit! Also available in 28cm size for £27.90srp and 38cm size for £44.90srp.

Steiff Soft Cuddly Friends Lita Lamb, £19.90srp, from birth

The 20 cm tall soft Soft Cuddly Friends Lita Lamb is so cute with its slightly structured plush pelt. Its soft pink ears and its brown/grey paws are in stark contrast to its white body. Its nose, mouth and eyebrows give Lita Lamb a truly sweet appearance. With bean bags sewn into its bottom and paws. Also available in 30cm size for £27.90srp.

Soft Cuddly Friends My First Steiff Hoppie Rabbit, £29.90srp, from birth.

"Welcome to the world little one!" says My First Steiff Hoppie Rabbit from the Soft Cuddly Friends family wholeheartedly. Measuring 26 cm tall, this soft and cuddly companion is excited about the new arrival and loves to nestle against their cheek - at bedtime, too. When the baby wakes, My First Steiff Hoppie Rabbit is right there. She already smells familiar. Their little hands can fondle the super soft plush, stitched rabbit soles and small bean bags in the arms, legs and bottom. They will be able to feel her mouth, little nose and eyes, and their fingers will all but disappear amid those wonderfully long ears. Soft Cuddly Friends My first Steiff Hoppie rabbit in pale blue is an adorable gift for a newborn! Also available in pink and pale grey colours.

Steiff soft toys' cotton and synthetic fibres are machine washable for a lifetime of cuddles. Put the cuddly toys in a pillowcase or a laundry net and wash them at 30°C, preferably with mild detergent, in the washing machine.

Steiff, the original teddy bear company, invented the first string-jointed bear in 1902. Celebrating its 120th anniversary this year, Steiff is famous for making some of the most valuable plush toys in the world. Every Steiff teddy bear or animal proudly wears the world-famous trademark, the Steiff Knop Im Ohr (Button in Ear). This shows it is an unmistakable original from the famous traditional house.

Steiff toys are a premium brand, created with unique craftsmanship and high quality luxuriously soft materials, using natural fibres and no harmful fillings. Fabrics and weaves are made to the highest safety standard in Steiff's own factory with proprietary techniques developed over the 141 year the company has prospered for.

All Steiff plush is sewn with double lined stitching for extra durability and are washable, so they can be loved for generations to come.

With a new range of amazing Steiff plushes, available at affordable prices, there is no reason why every child should not have their very own Steiff toy. 

More Steiff products are available on www.steiffuk.com

For PR information, please contact: 

Ane and Rachel, Wire PR, contact@wirepr.co.uk, 07941 539 944 / 07742 896068 

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