It looks innocent enough, but a plush toy has caused a furious response online — thanks to its extremely suggestive design.

What could possibly be wrong with a fluffy llama toy?

From its lovely soft furry coat to its squidgy texture, this Kmart creation ticks all the boxes.

Well, that’s what the discount department store tried — and seemingly failed — to do.

As Perth woman Jayde Spilsted pointed out, in a horrified post on Facebook the “plush llama” dog toy has a very X-rated design.

The image showed three of the $7 toys hanging in the pets section of the retailer, with one of the llama’s seemingly having its reproductive organ stitched into its booty area.

While some thought it was funny, many were horrified the stuffed animal looked rather explicit.

“We have this for our dog and I’d never noticed it before … until now,” they wrote on the post which has since been deleted.

Some called out the toy for being “rude”, while others defended the toy, describing it as a normal part of any female.

“It’s a girl,” one Facebook user said.

One person wondered whether the llama was a place to store dog treats.

On Kmart’s website, the product is described as a “cute llama-shaped plush toy” that is sure to be your “furry pal’s favourite plaything”.

Kmart also has a “standing llama plush toy” for kids, without the striking rear feature, for $9.

It’s not the first time the retailer has copped flak over a “rude and graphic” toy.

Mum-of-five Tanya Husnu, 33, thought it would be a great idea for her kids to bring along some animal toys for their special day out.

A pre-zoo visit purchase ended up a little more educational than one mother-of-five had hoped. https://t.co/A9h3myP0FP

But on closer inspection, the mummy blogger from Melbourne realised the lion toy — which according to Kmart’s website is aimed at children aged three and upwards — had a “graphic” depiction of male genitalia hidden under the animal’s tail, while the other two plastic toys did not.

She called for it to be banned back in February, however the retailer is yet to respond to her demand.

And there was also the time Queensland mum Catherine Douglas, from Rockhampton, was caught off guard when her three-year-old daughter picked up a banana-like toy that looked like a penis.

The bizarre Kmart toy is called an “orb odditeez fuzion foodz”.

“We were having a look around the doll section, when my three-year-old came around the corner with this thing in her hand,” Ms Douglas said.

“My first impression was total shock, I said: ‘What’s that? Give it to me now!’.”

From a distance, the squishy, flesh coloured item looked like a penis.

“When I grabbed it from her and took a proper look, I was relieved to see it was some sort of a toy,” she said.

Ms Douglas said the toy was a banana that, when peeled, revealed a soft finger.

“But at that angle, when I first saw it, I was quite worried that it was in my child’s hand,” Ms Douglas said.

News.com.au has contacted Kmart for comment.

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