The arcade photo booths found in Shibuya combine the standard passport photo machine with an arcade video game. Doodle, add stickers and text stamps, and beautify yourself before the time runs out, in order to create kawaii printed pictures. Now IKEA have created a different take on the experience by giving a photo booth the home furnishing treatment, for their recently opened Shibuya shop.
Step inside a PAX Wardrobe on the 6th floor of IKEA Shibuya and you’ll find the Fotobox. There you’ll meet the IKEA Assembly Character. Normally only seen on the illustrated furniture instructions, they are on hand to help you assemble your digital photos, one step at a time.
You can pose inside showrooms, alongside soft toys, on top of a Shibuya shop exclusive veggie dog, and a whole lot more. Once you’ve taken your photos, it’s time to decorate them with pens and all things IKEA, from MALM beds to meatballs. After decorating the photos, they’re available to download for free from your smartphone, for you to share on social media with the hashtags #ikeashibuya and #ikeafotobox.
The Fotobox is promoted by ‘Night At The Fotobox’, a film that brings IKEA’s very own soft toy range to life through puppeteering.
Watch what happens after hours in IKEA Shibuya when a newly arrived GOSIG GOLDEN Soft Toy settles into their new home. Moving to a new city can be daunting, but they quickly made a few new friends, and visited a certain IKEA PAX Cabinet with a twist, finding happiness in their new home – the Fotobox.
For the film, Wieden + Kennedy tapped collaborators from dwarf studios, a character & animation studio based in Tokyo.
The Fotobox is open to the public as a permanent installation only at IKEA Shibuya. Taking photos in the Fotobox and downloading the final products is all free of charge.
Credits Agency: WIEDEN+KENNEDY TOKYO Creative Director: Max Pilwat Art Director: Shohei Kawada Copywriters: Max Cameron, Yuji Takahashi Designer: Shohei Kawada, Bryant Wutuh Head of Production: Michelle Brough Agency Producer: Masataka Odaka, Siyun Kim Account Team: Jordan Cappadocia, Chelsea Hayashi, Naomi Hirano, Isao Okubo Comms Planner: Joanna Fukae Studio Manager: Aiwei Ichikawa Translator: Takuro Kobayashi, Toshiko Iida PR: Midori Sugama Agency Videographer/Photographer: Vinod Vijayasankaran Agency Editor: Jacob Kim Managing Director: Yosuke Suzuki Executive Creative Director: Scott Dungate Production Director: Masahito Kobayashi (dwarf studios) Producer: Hiroki Ito (dwarf studios) Production Manager: Momo Hiramatsu (dwarf studios) Production Assistants: Takana Goda (dwarf studios) Junko Negishi (dwarf studios) Emi Satomura (dwarf studios) Naho Aoki (dwarf studios) DOP: Kazumi Takahashi (ellory Inc.) 1st Assistant Cameraman: Hiroyuki Oka (ellory Inc.) Shinnosuke Suzuki (ellory Inc.) 2nd Assistant Cameraman: Kento Kurosawa (ellory Inc.) Puppeteer: Mamika Kawajiri (PUPPET THEATRE PUK) Puppeteer: Saiya Seki (STUDIO NOVA) Puppeteer Remodeler: Kazuyoshi Matsuyama (STUDIO NOVA) Puppeteer Assistant: Midori Sakamoto (STUDIO NOVA) Gaffer: Toru Saito Best Boy Electric: Yasuhiro Yoshida Best Boy: Kosuke Matsushita, Yusuke Suzuki Colorist: Ai Hirata (TREE Digital Studio) Assistant Colorist: Miku Minai (TREE Digital Studio) Editor: Makoto Hoashi Music, Sound Design, Mix: Masataka Odaka, Yukie Sone Retoucher: Daiichi Seihan
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